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North Star Place Branding and Marketing

Woodstock a tale of two cities to its residents; how do you brand that?

Is Woodstock a sleepy little town, best described as close-knit, comfortable, and down-to-earth? Or is it a hub of exciting activity that people see as vibrant, irreverent, and dynamic? Those were among the dozens of descriptive and conflicting adjectives Woodstock residents suggested to describe their hometown during a series of focus groups conducted last fall […]

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Time to share your ideas about Woodstock’s future

Democracy is a wonderful system for us regular folks. No, not the democratic republic form of our government that allows us to vote a couple of times a year for our political leaders. We’re talking about the privilege we have now, unleashed in this digital age with its various forms of social media, to give […]

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City looking for the right look: Branding firm to suggest logos, slogan, colors for promoting, marketing Woodstock

“What are they saying about Woodstock behind your back?” Because the City Council wants people to say good things, three people from North Star Place Branding and Marketing were in town last week to listen to comments from citizens and officials. They will use what they learn to develop elements of a promotional plan for […]

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Public involved in slowing down public meeting

What was almost a short meeting of the Woodstock City Council last week lasted nearly two hours after citizens asked for additional consideration of four items on the lengthy agenda. Council members were prepared to take a single vote to approve the 15 issues up for a vote before they were asked to give separate […]

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Larry Lough

Larry Lough is editor of The Independent and reports local news.

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Janet Dovidio

Janet Dovidio has been a freelance correspondent for The Independent for eight years.

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Susan W. Murray

Susan W. Murray wrote for The Independent, covering various beats, from 2005 to 2008.

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Tricia Carzoli

Tricia Carzoli is a freelance writer and photographer that on community news.

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