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Branding leans ‘new, different’: Woodstock developing updated logo, motto for renewed marketing effort

Visitors to the city of Woodstock website will get a glimpse of the downtown on several pages. A photo in the background shows Van Buren Street, with Papa G’s restaurant on the southeast corner at Dean Street and Read Between the Lynes bookstore just west of Starbucks. The problem is, the bookstore moved a block […]

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Woodstock a tale of two cities to its residents; how do you brand that?

Is Woodstock a sleepy little town, best described as close-knit, comfortable, and down-to-earth? Or is it a hub of exciting activity that people see as vibrant, irreverent, and dynamic? Those were among the dozens of descriptive and conflicting adjectives Woodstock residents suggested to describe their hometown during a series of focus groups conducted last fall […]

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Larry Lough

Larry Lough is editor of The Independent and reports local news.

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Janet Dovidio

Janet Dovidio has been a freelance correspondent for The Independent for eight years.

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Susan W. Murray

Susan W. Murray wrote for The Independent, covering various beats, from 2005 to 2008.

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Tricia Carzoli

Tricia Carzoli is a freelance writer and photographer that on community news.

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