Spunky Pineapple opened Woodstock office in March
Christina McReynolds of Woodstock knew she was onto something last Christmas.
“It looked like a T-shirt factory blew up in my house,” she said.
McReynolds is the owner of Spunky Pineapple, a shirt screen printing business that opened an office in Woodstock this March.
What started as a hobby a few years ago has turned into a fulltime job for McReynolds, who had been working in sales and marketing before her online T-shirt shop took off. Huge sales on Etsy, the e-commerce website for artists and artisans, convinced her to move her operation from her living room into an office on Calhoun Street, where she creates her own designs and uses a press to screen print each T-shirt by hand.
Spunky Pineapple’s pre-made shirts are mostly about fashion-forward fun: “Hakuna Moscato” fitted tees, “Just Maui’D” shirts aimed at honeymooners or “Fiesta Like There’s No Manana” slouchy T-shirts. Many of the company’s customers are looking for shirts for bachelorette parties or similar occasions — particularly, McReynolds said, because she stocks shirts fitted for women instead of carrying only men’s or unisex styles.
“We’re doing quite a bit of ‘Nacho Average Bride,’” she said.
But Spunky Pineapple also prints custom shirts for local schools, bars, events and more. The company has a low minimum order — just one shirt — which is different from many larger companies which require higher minimums.
“We’ll do one shirt, we’ll do 1,000 shirts, whatever,” McReynolds said. “… I can design it for them, or maybe they have an idea but they haven’t conceptualized it yet.”
In addition to McReynolds, Spunky Pineapple has three part-time employees, and McReynolds said her mother pitches in to help when she needs it. The company ships T-shirts all over the world and, despite its Midwestern roots, it’s the wholesale supplier to a shop in Hawaii. Spunky Pineapple also prints tote bags, drink coozies and other similar products.
“It’s fun. Every day is different,” McReynolds said.
McReynolds first found an interest in designing shirts when she took a screen printing class about five years ago, although she said her love of arts and crafts goes back even further.
“I’ve always been crafty,” she said. “As a kid, I was wanting a glue gun.”
To order from Spunky Pineapple, visit spunkypineapple.com.